Keep up with a fast-changing content landscape

Want to make the most of the time and resources you have to seize content marketing opportunities across the most important media? Follow the step-by-step approach presented in this course to start crafting your own strategy that will help you make the most of your social media, digital marketing and other customer engagement practices.

Key content marketing workshop takeaways:

• A clear strategic platform and framework
• Realize the benefits of digital channels (inbound & outbound)
• Deploy brand consistently across all touch points
• Achieve better integration between marketing and sales
• Measure campaign performance more effectively
• Develop more opportunities and revenue

What you’ll learn about content marketing

Based on proven exercises and case studies, your experienced course instructor will take you through:

Discovery

• Marketing plan
• Infrastructure checklist
• Marketplace audit
• Audience insights
• Communications audit

Strategy

• Communication objectives
• Buyer’s journeys
• Blue Ocean Canvas
• Content and contact strategies

Activation

You’ll learn about a wide range of implementation tools and recommendation documentation to help you put your content marketing strategy into practice.

• Communication diagrams
• Communication schedule
• Statement of work
• Communication plan canvas

Measurement & Optimization

• Best practices + KPIs
• Metrics glossary
• Channel performance
• Systems/methodologies

Location

This content marketing workshop is available at our offices in Copenhagen or at a location of your choice.