ENGLISH COPYWRITING

We offer a complete range of copywriting and business journalism services. Through everything from value propositions to websites, brochures, case stories and much more, we help you get your messages out to the world.

Born and bred international

Our writers understand and appreciate Scandinavian cultures and values, but most were born and raised elsewhere – in the UK, US, Australia, New Zealand or other parts of the world. So we grew up being influenced in different ways – reading different books, watching different TV shows, buying different brands, playing different sports, and talking about different topics.

So we’re uniquely able to help you decide what to say and how best to say it to international audiences. And we can help you develop all the elements you need to achieve a powerful, competitive international reputation.

Got something to tell the world?

We write texts for marketing and technical materials and for all types of content applications. Typically, we work with exporters or advertising agencies who give us either an almost-finished text or simply a general idea of what they want and we take care of the rest.

We help you say what you need to say to customers, partners, investors or employees – with a strong, compelling voice. In everything from annual reports and ads to blogs and brochures, we help you tell your story in a way that your stakeholders will identify with and respond to.

Copywriting and journalism services

Whether it’s internal communication or reaching out to audiences around the globe, we’re equipped to handle a wide range of projects that require well-written and effective text.

Want well-written, quality texts for all of your promotional and marketing materials that give the very best first impression? Or perhaps you simply need technical or corporate texts in correct English that won’t put your customers to sleep?

cylindr offers copywriting and business journalism for all of your English-language needs, from creating web content to producing quality customer case stories. You can be certain that texts from cylindr will grab your readers’ attention, state your message clearly and uphold your brand image – and keep your customers coming back for more.

Every day, our writers are involved in best-practice communications projects encompassing a wide variety of industries and media:

  • Corporate brochures
  • Product brochures and fact sheets
  • Press releases and news articles
  • Annual reports
  • Testimonials and case stories
  • Style guides
  • Direct mail
  • Advertisements
  • Newsletters
  • User manuals
  • White papers
  • Monthly reports
  • Sales promotion materials
  • Point-of-purchase materials
  • Conference reports
  • Speeches

You don’t have to use your valuable time to give us a briefing or a lengthy presentation. Simply send us a rough description of what you want and we will come up with a solution to impress. And don’t forget that with our in-house Danish writers and our worldwide network of translators, we also work with a variety of texts in many different languages.

Editing

You’ve worked hard at devising an effective marketing strategy. And you’ve devoted valuable resources to carefully designing your web site and marketing materials. Don’t let yourself down at the last stage of the process with amateurish spelling errors and grammatical mistakes. Our editing services are here to help you.

We do so much more than purely proofread your English texts for grammar and spelling mistakes. We can reword and even completely rewrite your texts to enhance their pulling power and make sure that they have optimal impact in their target market. We edit your marketing materials, web content and corporate documents to ensure that they have a consistently high quality and that they fit into your brand portfolio. Our rigorous internal quality control procedures ensure that the texts we deliver to you are second to none.

If you’ve already prepared a first draft or even a final draft, we can help you to quickly achieve that essential touch of quality that delivers maximum impact.

  • Editing for flow, consistency and clarity
  • Proofreading for spelling and grammar
  • Pepping up tone and style

Bright ideas

Great writers are full of ideas, too. Thanks to our experience in a vast array of communications projects spanning many different industries and media, we are ready to provide you with fresh perspectives in different areas, including:

  • Concepts
  • Branding
  • Naming
  • Cultural advice
  • Best practices

You’ll be surprised at how quickly our ideas can make a difference!

Attention Scandinavian exporters!

Those who visit a company’s website for the first time or read its marketing materials are the toughest customers of all – people who are trying to get a fast, overall impression of just how good your company really is. And they are much more likely to focus on your mistakes than on what you do well.

Not everyone realizes just how important it is to communicate in excellent English. In fact, to Americans, the British, Canadians, Australians, New Zealanders, South Africans and many Asian business people, the quality of your English makes a statement about the likely quality of your products and customer service too!

You need someone able to write the lively, interesting, powerful headlines and texts that really showcase your company and your products. And only perfectly correct, smooth-flowing English delivers the kind of professional first impression that can mean the difference between a one-off visit and a customer for life.

Many of Denmark’s leading companies with international activities or aspirations are already using our services. So rest assured, if you want to tell the world how great your business is, then you’ve come to the right place.

We work in teams

No matter what you need written – or if you’re looking for advice on international marketing – we can put together a writing team with the knowledge, talent, skills and experience to meet your needs.

That means you are guaranteed fast, reliable service. And no job is too large (or too small). Depending on the assignment, our teams may include several writers – yet it won’t cost you more than the freelancers you use today.

We’re Danish, too!

What’s more, we’re local. While we may have been born abroad and raised speaking English, most of our writers have lived and worked in Scandinavia for years, so we’re multicultural and we speak your language. Our knowledge of the Danish way of life and business means we understand where you’re coming from, and that makes it easier for us to help you get where you want to go.

Customized English copywriting courses

We offer a range of courses and seminars in English business writing and journalism – all tailored specifically to your company’s needs. Our objective is to provide your marketing staff with a firm understanding of what good writing is and the techniques that are required to achieve it.

 

Recent posts about B2B copywriting

See some of our most recent comments related to copywriting on our blog, Integrated B2B.

WHAT THEY’RE SAYING…

 

“I just wanted to thank you for convincing us to start up the blog and for all the great posts!!” 

Arla Foods Ingredients 

  

“Thank you – and what a great piece of work you have developed! Clearly, a lot of extensive thinking and discussion has gone into this.” 

Royal Copenhagen 

  

“You are one of a kind — not many have the combination of knowledge, strategy and the art of writing like a dream.”

GN ReSound 

WHAT COPYWRITING ASSISTANCE DO YOU NEED?

Stay in the loop!


Get our newsletter (sent every four weeks or so) about B2B marketing, strategy, branding - and whatever else we're geeking out about at the moment.

cylindr BBN logo - BBN the world's B2B agency

You have successfully subscribed to the cylindr BBN newsletter. Expect to hear from us soon!