B2B METHODOLOGY: NAVIGATOR
Amidst increasing complexity of B2B customer needs, it has never been more important to have a global approach to every business challenge. The BBN Navigator platform is the world’s only, truly integrated B2B marketing toolset. It helps us guide industrial and technology companies from brand and contact strategy to campaign implementation consistently, across all 43 of our global office locations.
Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.
Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.
C-Map is our proprietary process for multi-channel connection. It gives B2B brands a framework and strategy for applying content marketing practices to maximize the effectiveness and profitability of campaigns.
Our International Account Management toolkit ensures consistent execution of our proven go-to-market strategies to better connect your internal and external audiences.