Make the most of your best B2B sales and marketing asset – the knowledge of your subject matter experts!

Knowledge-intensive companies are full of them: highly knowledgeable, intelligent experts who burn for solving customer problems. These subject matter experts are the hardcore geeks that marketing departments have done their best to keep a lid on for decades. Over the past few years, however, B2B companies striving for commercial excellence have begun opening the doors to these “anti-marketing marketers”. Companies are finding their in-house experts to be enthusiastic, highly credible resources that can really connect with customers and prospects. 

Boost your Return on Knowhow

Attend this course and learn how to use your content marketing strategy and knowhow-driven thought leadership platforms to support B2B sales and marketing commercial excellence.

Find out how you can:

  • Increase leads and revenue
  • Dominate the short list
  • Gather market intelligence
  • Drive innovation
  • Improve efficiency

Set aside three hours of your time and we’ll take you and your team through a successful household-name case that does all of the above. We’ll explain what was done, the result achieved – and what it takes to build a success just like this.


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