If you’ve got a sales or marketing challenge, we’ll help you cut to the chase
Sales and marketing consultancy
When time is short and resources limited, ask us to help:
BRANDING CHALLENGE
“Create a challenger brand in the offshore energy market”
In the burgeoning offshore wind sector, it was vital to make a rapid, lasting impression. After making inroads with a thought leadership approach, also thanks to cylindr, it was time to rebrand and launch a new name. With a desire to do things differently than competitors, management wanted a bold brand that reflected their service-oriented, “can do” approach to solving customer challenges.
Outcome: A new name, brand proposition, brand identity and website provided a memorable, influential foundation accelerating Ziton’s ability to sell to utilities and offshore energy operators, including Siemens and Vattenfall.
“We wanted a name, position and brand that shows we believe in breaking the mould. The world as so far reacted very positive on our new brand :-)”
