THE CYLINDR TEAM
Jonathan Winch
B2B storyteller and 10X-ABM expert
I have spent 25 years making strategic and creative contributions to hundreds of well-known brands including Johnson & Johnson, Arla, Nike, Cisco, LEGO, AutoDesk, LEO Pharma, and DuPont Nutrition & Health. I am also a sustainability advisor to the United Nations SDG programme. A partner at cylindr in Copenhagen, I speak on the subject of 10X growth strategies and ABM around the world. I focus not just on the advantages of new practices, but also share insights into the principles, people and processes that lead to success.
David Hoskin
Managing Partner, Content and ABM
With a rare academic background combining arts, chemical engineering and business (Executive MBA), I enjoy creating pragmatic solutions to complex business challenges. Originally from New Zealand, and now a naturalized Dane, I work with companies in industries including energy, offshore, manufacturing, engineering, IT, chemical and transportation. Whether working alongside my clients as an ABM consultant, content marketer or storyteller, I constantly seek insights aimed at sustainable business growth.
Pha Khem
Senior copywriter and project manager
I have extensive experience in stakeholder engagement, backed by strong communication skills and dedication to strategy and process. With a Bachelor of Nutrition and Dietetics from Deakin University, in my hometown Melbourne, Australia, I have a passion for food chemistry, nutrition and sustainability. I execute awareness-raising communications campaigns and CSR reports, as well as maintain tight project management across numerous clients and industries.
Mercedes Beaudoin
Senior copywriter
With extensive experience in writing, editing, and content management, as well as working in multicultural environments, I believe there is a great need for strong, accurate communications in business. I have a Bachelor of Communications and a Masters of Science, Urban & Regional Planning, from University of Central Florida, located in the US. I specialize in taking complex ideas and transforming them to be digestible for broad or targeted audiences.
Jennifer Schaller
Senior copywriter
I’m an experienced copywriter with a background in PR and B2B marketing and advertising. Born and raised in the US, I enjoy drawing upon my varied academic background when producing content targeting diverse audiences – a BA in psychology from Drew University, US, and an MA in Disaster Management from Copenhagen University, Denmark.
Mauricio Garza
Marketing & sales transformation lead
For me, B2B is about creating and nurturing relationships and supporting customers in achieving their goals. As an ABM specialist, I bring extensive experience in sales, BD, and commercial excellence, having worked with many high-performance commercial teams. Creating value together is about achieving simplicity, efficiency and balance. Company growth is a result of people growth. Originally from Mexico, I have lived in Barcelona for 20 years, and am now settled in Denmark.
Taylor Bourne
Content marketing and ABM operations assistant
As a student assistant, I work in content marketing and operational execution in ABM. Born in Connecticut, USA, I have a Bachelors degree in Communication and a Masters in International Business Communication from Copenhagen Business School. I have experience in content creation, content planning, and organizational communication. I have previously worked in a variety of industries including pharmaceuticals and fitness technology.
Sofie Maschmann
ABM operations assistant
A native Copenhagen city-dweller, I work with ABM processes at cylindr. That’s when I’m not working hard at my Bachelors of English and Organizational Communication at Copenhagen Business School. I’m widely traveled having spent long periods in different cultures, and I’ve already had experience working with everything from creative processes and social media to CRM systems. And now with ABM, I’m really enjoying the opportunity to combine my strategy and marketing passions.
