CASE STORIES

Want to see the work we’ve done for the top agencies in the world? Scroll down to see some of our collaborative success stories helping agencies win over and strengthen relationships with clients in production and technology industries.

If you can’t get enough, be sure to check out ContentWorks for a peek at all of the other projects we are proud of!

 

 

CASE STORIES

Want to see the work we’ve done for the top agencies in the world? Scroll down to see some of our collaborative success stories helping agencies win over and strengthen relationships with clients in production and technology industries.

If you can’t get enough, be sure to check out ContentWorks for a peek at all of the other projects we are proud of!

 

 

DISCOVERING THE WONDERS OF WHEY

Company: Arla Food Ingredients
Agency Partner: MarketingSelector

“We want to be ONE Arla Foods Ingredients with very skilled, engaged and proud employees.”
Henrik Andersen
CEO, Arla Foods Ingredients

From its humble beginnings as a waste by-product, the whey protein industry has come leaps and bounds, bringing health and nutrition benefits to the world with a constant flow of new products and applications.

Arla Foods Ingredients is the global leader in the whey protein industry – particularly due to product quality and evidence-based benefits. But its CEO and management team needed help to re-energize and align everyone behind the company’s vision, mission and strategy for the years to come.

Discovering the Wonders of Whey in close partnership with representatives across their company. Now, it’s known as the story that captured the minds and hearts of over 1,000 colleagues from many different locations and cultures.

For this story, we completed:

  • Strategic narrative
  • Strategic communication platform
  • Animated management presentation
  • Animated brand film
  • Images concept
  • Brand book
  • Corporate visual identity
  • New website – structure & content
  • New blog – including posts
  • Corporate brochure
  • Corporate video
  • Animated corporate ppt
  • Global deco – posters & billboards
  • Internal and external communications plans

Discover magazine

 

Company: FLSmidth
Agency Partner: BBN

As the world’s leading supplier of cement and minerals manufacturing equipment and services, FLSmidth’s engineering expertise and cement production process know-how dates back 135 years. To share that knowledge, FLSmidth has made Discover magazine a cornerstone of the company’s marketing activities since 2000. Now, it’s nearly impossible to not see a copy of the mag in cement plants’ reception and meeting areas around the world.

Since 2005, cylindr has contributed to FLSmidth’s Discover to showcase thought leadership in the industry, sales successes, new projects and the latest technology innovations using real-life reflections on the industry by experts and key industry personnel.

For FLSmidth’s Discover, we create content that appeals to both technical experts and key commercial decision makers. This means that we conduct extensive research and detailed interviews with subject matter experts to get content just right. Luckily, cylindr has established close relationships with FLSmidth’s commercial, product and marketing experts over the years, which has not only allowed us to add extra depth to our final products but also add to our overall understanding of the cement industry.

The magazine is considered a success with the FLSmidth Sales team who actively use it in conversations with customers. And the articles are particularly useful for demonstrating the effectiveness of one cement production solution over another whenever the customer is in doubt.

FLSmidth Discover still gains the attention of the cement production industry today – and it is closely followed by editors of industry magazines, such as International Cement Review (ICR) and World Cement.

COMFORT ZONE

Company: SAP
Agency Partner: Inhouse

It’s no secret that getting new customers up and running can be a bit of a challenge, even if your product is a wonderfully powerful enterprise information system. This is why SAP asked us to come up with a concept to speed up and smooth out their onboarding.

The result was the SAP Comfort Zone – a user-friendly online platform that seamlessly introduced people to SAP and let them connect with the experts and other resources to ease their journey and maximize the benefits each step of the way.

For this case, we completed:

  • Concept
  • Visuals
  • Text

Winning with CSR

Company: Palsgaard
Agency Partner: Impact

In 2017, for the third time in just five years, the CSR report of Denmark-based Palsgaard, the inventor of the modern commercial emulsifier, took first place in the country’s most prestigious sustainability prize-giving ceremony: the CSR Award.

We’re proud of the cylindr/Palsgaard collaboration for winning the esteemed prize by standing out through “highly credible, high-quality reporting.” 

OUR SHOWCASE

CONTENTWORKS

Visit our content showcase, contentWorks, to see some of the content we’ve created for a wide range of industry sectors. With vast experience delivering blog posts, print and online articles, brochures, case stories and more, we aim to deliver stories that are meaningful and effective to our clients’ target audiences.

CHECK OUT CONTENT WE’VE CREATED FOR:

OUR SHOWCASE

CONTENTWORKS

Visit our content showcase, contentWorks, to see some of the content we’ve created for a wide range of industry sectors. With vast experience delivering blog posts, print and online articles, brochures, case stories and more, we aim to deliver stories that are meaningful and effective to our clients’ target audiences.

A FEW INDUSTRIES WE WORK WITH

    “Everyone is really happy with the whitepaper, blogs and emails you produced. So thank you and your team for doing such a great job with them!”
    Kyra Kuik, Content Lead at Siteimprove

    HOW CAN WE HELP YOU?

    Drop us a line. We’d love to hear about your challenge:

     

    6 + 13 =