BUILD POWERFUL CONCEPTS
– WITH OR WITHOUT YOUR AD AGENCY
Book an interactive workshop with Master B2B Concept & Story Creator Jonathan Winch.
What if you could produce creative concepts in your marketing department?
A powerful creative concept is a “Big Idea” that captures target audience interest, influences their emotional response and inspires them to take action.
- Develop your marketing staff’s creative skills
- Learn advertising agency secrets
- Inspire your brands and campaigns
- Get the tools of the trade
- Build your team while they learn
LOCATION: Anywhere in the world.
Do you always have to turn to your ad agency or external content provider to come up with creative concepts? Or could your marketing staff handle at least some of the work in-house instead?
Top B2B concept-maker Jonathan Winch will take up to 10 of your Sales & Marketing staff through what it takes to build great creative concepts – step by step. In an interactive, dialogue-based, three-hour session at a location of your choice, your staff will gain new understanding and develop their skills in concept development.
Learn advertising agency secrets
Top B2B and B2C concept-maker Jonathan Winch promises to reveal creative secrets that ad agencies seldom share with their clients:
- How ad agency creatives think – and work
- Tricks of the trade for hitting that Big Idea
- When is it a strong creative concept – and when isn’t it?
- The importance of the Creative Brief
- What storytelling actually means in a B2B world
- Making it international
Inspire your brands and campaigns
Use the workshop to think about your own corporate or product brands. Jonathan will use his experience – and some thought-provoking exercises – to stimulate and guide discussions around where you might be able to take things in the future.
Get the tools of the trade
How can you brainstorm to arrive at powerful ideas? What’s important – and what’s not – to arrive at a useful creative concept? Is there a step-by-step process that will deliver the goods? What models and tools are likely to be useful for almost any creative communication project?
Build your team while they learn
Marketing is fun – and this is a great opportunity to turn in-house skills development into an entertaining team-building exercise for all!
WHAT THEY’RE SAYING
“Nine of my marketing department staff participated in this workshop. Jonathan made it so interesting, informative and entertaining that we asked him to extend the session into the afternoon, too! Well worth it – and my staff loved every minute of it.”
VIKING Life-Saving Equipment