Scandic engineers aren’t known for powerful stage performances – in addition to a frozen facial expression, they tend to stand stiffly in front of a camera with a minimum of movement. The aim was to produce informative content for a global audience such that these cultural differences wouldn’t get in the way of good communication.

ReSound constantly strives to develop better solutions that help people rediscover hearing so they can live rich, active and fulfilling lives.

How did we solve this challenge?

To overcome their fears and concerns about appearing on film, we applied a wide range of techniques and tricks, including an easy-to-deliver manuscript. On the sneakier side, we kept the cameras rolling when the experts were unaware, capturing their natural, off-camera gestures to seamlessly edit into the videos as though the gestures had been part of the original footage.

The outcome

Resound’s engineers came to life on camera through their personalities, body language and know-how, presenting as the confident, competent inventors of a new range of hearing aids.