we’re here to address your global sales & marketing challenges

You’re probably here because this day has brought yet another new fire you have to fight. You’re not alone. Today more than ever, marketing and communications teams face extraordinary – yes, let’s say unprecedented – challenges.

Strategies and actions to grow your business

Buyer behaviour is shifting constantly. Competition for share of mind is fierce. Management demands measurable results. Businesses are losing trust. ‘Work from home’ is changing the face of corporate communications. New tools and technologies come to market almost every day.

As the unexpected is unleashed from all corners, your best laid plans get further out of reach. As if you weren’t busy enough to start with. We recognize this sometimes impossible situation, and we’re here to help.

Vision, agility and creativity

After more than 25 years working with business leaders and ambitious marketing and communications teams, we know this is what you expect from us to help you do your job.

Look at how we’ve helped others like you, and you’ll see we bring a multitude of skills and extensive frontline experience to help you achieve your objectives – no matter what the day throws at you.

Every challenge brings a new opportunity for success. Let us help you achieve it.

Jonathan Winch

Corporate storyteller and marketing strategist

A talented strategic advisor, storyteller and writer, Jonathan’s career spans over 25 years, making contributions to the strategies and communications of companies of all sizes, the best known of which include Cisco, Hewlett-Packard, Danisco, GN ReSound, Arla Foods Ingredients, Nokia Siemens Networks, LEGO, Coloplast, and Johnson & Johnson.

Attracted to practically anything with technical depth, Jonathan has worked with every aspect of sales, marketing and communication strategy for both nationally and internationally oriented B2B companies. his core competency today lies in the ability to identify and dramatize powerful brand concepts that unite the purpose and values of each brand and its markets.

Educated at the University of Waikato, New Zealand (B.A. honours in German and International Marketing), Jonathan is particularly interested in:

  • Sustainable sourcing and production
  • Green energy generation and optimization
  • Neuroscience and nutritional science
  • Buyer psychology and human decision-making

Connect with Jonathan on LinkedIn
Phone: +45 2623 5123

Read Jonathan’s blogs on Integrated B2B.

David Hoskin

Leadership communicator and marketing strategist

David helps B2B companies develop and implement international marketing and communications strategies aimed at profitable growth.

With a rare academic background combining arts, engineering and business, he creates pragmatic solutions to complex business challenges. David works with companies in many industries, including energy, offshore, manufacturing, engineering, IT, pharmaceuticals, chemical and transportation.

David has an Executive MBA (Distinction) from Henley Business School and keeps in touch with the latest business concepts and research in areas including processes and systems, finance, HR, international relations, strategy, strategic marketing, corporate responsibility and leadership.

Whether working alongside his clients as strategic consultant, content marketer or storyteller, David constantly seeks insights aimed at sustainable business growth.

Connect with David on Twitter or LinkedIn.
Phone: +45 2215 5123

Read David’s blogs on Integrated B2B.


Sofie Maschmann

Junior Strategic Planner

A recent graduate of Copenhagen Business School, Sofie is no stranger to marketing in its many aspects. That’s because she has worked part time with the team at cylindr since 2018 while studying, and full-time since June 2022. During this time, she has held a variety of roles in projects ranging from brand makeovers to video production to account-based marketing.

Today, Sofie applies her abilities as a Junior Strategic Planner. Currently, she works with assisting food industry leader Arla Foods Ingredients with corporate branding. She has previously worked with FLSmidth and Microsoft, the latter through Wunderman Thompson. 

Connect with Sofie on LinkedIn.
Phone: +45 3023 6346

What sales or marketing challenge are you facing today?