Storytelling, account-based marketing, content marketing & copywriting for industrial & technology companies

Palsgaard Case

Winning with CSR 

Palsgaard has a lot to be proud of—it’s not only the world’s only full-service emulsifier and stabiliser company, it’s also the first company in its industry to achieve CO₂-neutral production.  

In 2017, for the third time in just five years and helped once more by cylindr, Palsgaard’s CSR report took first place in Denmark’s most prestigious sustainability prize-giving ceremony: the FSR Danish Auditors CSR Award.   

The prize is awarded for reports that stand out through “highly credible, high-quality reporting…”. This is a major reward for the Palsgaard and cylindr BBN teams who worked together to develop the winning entry.   

The latest report, for 2018, doesn’t stand a chance of winning again, despite being extensively revised – but that’s just because mid-sized companies no longer qualify for the competition! 

For the 2018 report, cylindr helped Palsgaard apply its values in producing its next report. After brainstorming, workshops, extensive editing and formatting, cylindr reduced the extensive report to less than half its original length to decrease paper consumption while maintaining Global Reporting Initiative standards.