Intelligent storytelling is an effective way to develop meaningful, long-lasting connections with clients, employees and other stakeholders. However, effective storytelling takes skilled storytellers to bring complex, technical stories to life.
Storytelling is how our brains make sense of the world – but it’s also a powerful marketing tactic.
Advertising a brand by telling a well-crafted story captures buyer’s attention and provokes an emotional response that resonates. Storytelling can humanize your clients’ brands and make them appeal to their customer’s values.
When companies tell a story, it’s more than a message. They’re sparking ideas and imagination via entertainment and education. Through storytelling, your clients feel your agency offers more than merely sales benefits and can actually identify with them and put their needs in focus.
A powerful story…
- Tells a company’s story with great clarity and ‘magic’
- Motivates and empowers employees
- Makes key messages easy to remember
- Addresses stakeholder hot buttons
- Is believable
- Is unique to each company
Arla Food Ingredients’ story
DISCOVERING THE WONDERS OF WHEY
Company: Arla Food Ingredients
Agency Partner: MarketingSelector
“We want to be ONE Arla Foods Ingredients with very skilled, engaged and proud employees.”
CEO, Arla Foods Ingredients
From its humble beginnings as a waste by-product, the whey protein industry has come leaps and bounds, bringing health and nutrition benefits to the world with a constant flow of new products and applications.
Arla Foods Ingredients is the global leader in the whey protein industry – particularly due to product quality and evidence-based benefits. But its CEO and management team needed help to re-energize and align everyone behind the company’s vision, mission and strategy for the years to come.
Discovering the Wonders of Whey in close partnership with representatives across their company. Now, it’s known as the story that captured the minds and hearts of over 1,000 colleagues from many different locations and cultures.
For this story, we completed:
- Strategic narrative
- Strategic communication platform
- Animated management presentation
- Animated brand film
- Images concept
- Brand book
- Corporate visual identity
- New website – structure & content
- New blog – including posts
- Corporate brochure
- Corporate video
- Animated corporate ppt
- Global deco – posters & billboards
- Internal and external communications plans
Storytelling and sustainability
Recent studies show people and companies are increasingly choosing to buy form brands associated with a positive environmental or social impact. So today, companies are held to a higher standard when it comes to sustainability.
Companies with a positive, sustainability-supporting strategy are more trusted and have a more loyal following. Organizations can use sustainability initiatives, such as the UN Sustainable Development Goals, to emotionally attract and engage potential customers.
But how can you make the most of your clients’ sustainability vision and initiatives? We can help you to use intelligent storytelling to inspire and captivate their audiences.
The tough stuff – Science, technology, and industry
Just because “B2B marketing” refers to businesses marketing to other businesses, don’t think it means the companies themselves are the recipients. Businesses are, in fact, still marketing to actual humans. And humans want content that is helpful, engaging, personable and expressive.
The issue: many B2B companies produce bland or highly technical content to “cater to businesses.” But these methods make brands appear uptight, outdated or too smart to be accessible. With intelligent storytelling, we can transform your clients’ complex content into digestible, human-centric stories that educate and entertain their target markets.
Recent posts about storytelling
Check out some of our most recent reads related to storytelling on our blog, Integrated B2B.
- It’s time to reconsider your value proposition
- Is COVID-19 the Voldemort of business?
- 6 tips to help tell your company sustainability story
- Honing creative skills in a multicultural environment
- Why storytelling matters
- How to gain credibility in CSR reporting
- What human connections do for marketing
- Engineering speak meets marketing magic