About us
Vision, agility and creativity
After more than 25 years working with business leaders and ambitious marketing, communication and sustainability teams, we know this is what you expect from us to help you do your job. We bring a multitude of skills and extensive frontline experience to help you achieve your objectives – no matter what each day throws at you!
WE’RE HERE TO SOLVE YOUR CHALLENGES
You’re probably here because you need to execute on the business strategy – or because this day has brought yet another new fire you have to fight! Today more than ever, marketing and communications teams face extraordinary – yes, let’s say unprecedented – challenges.
David Hoskin
Clear, credible stories that deliver rapid pipeline growth
+45 2215 5123
If you work in climate/cleantech, fintech, healthtech and deep tech, you surely know the struggle to explain the value of your offerings simply and consistently. The vision might be powerful, but how do you win over your stakeholders so that they see the same potential you do?
I help ambitious leaders turn vision into positioning, messaging and enablement that win customers and investors.
I translate the value into effective narratives, back it with evidence and equip your team to deliver it consistently across touchpoints.
Why work with me
Strategy + doing — I don’t just write the plan. I build the content assets and equip sales with what they need.
Technical + commercial — I translate input from product, sales and sustainability into a clear, defensible story ready for activation.
Speed with substance — Fast cycles, high quality, measurable outcomes.
What I do
- Positioning and messaging
- Value proposition design
- Investor narrative
- Demand gen and content engine setup
- Sales enablement and activation
- Brand narrative and content
How I work
Interim marketing & communications lead — 2–3 days per week to lead positioning, go-to-market and enablement while upskilling the team
3‑month positioning‑to‑pipeline sprint — discovery, strategy, first assets, activation plan, measurement
Ongoing advisory — cadence, reviews, decision notes, coaching
Typical deliverables
- Messaging architecture
- ICP and personas
- Content strategy
- Pitch deck narrative
- Creative content (including video)
- Website copy
- Enablement toolkit
Engagement & pricing
- 3‑month sprint for a negotiable fee
- Option upside available for early‑stage teams
- First‑week guarantee — if we’re not a fit in week one, you don’t pay
Let’s talk
If your team needs clarity that converts, let’s start with a working session.
Jonathan Winch
Corporate storyteller and marketing strategist
+45 2623 5123
Jonathan spends his time helping companies who can create positive impact for people and the planet to create powerful narratives to boost their chances of success. With more than 15 years working with sustainability, sales and marketing in many different industries, he welcomes opportunities to work with tasks that involve technology, science and other complex topics.
In an international career spanning more than 25 years, Jonathan has made strategic and creative contributions to businesses such as Dell Technologies, FLSmidth, Johnson & Johnson, Microsoft, Arla Foods Ingredients, Nike, Nokia Siemens Networks, Cisco, LEGO, LEO Pharma, DuPont Nutrition & Health and many other well-known brands. Sustainability is close to his heart – and he has acted as an advisor to the UN for its SDG Accelerator program for a three-year period.
Jonathan is also experienced in M&A integration communications – bringing people and processes together to ensure maximum retained and realised value.
Every challenge brings a new opportunity for success.
Let us help you achieve it!
