Industrial design software vendor, Autodesk Inc., had almost given up trying to find an expert to help educate its channel partners in the next ‘big thing’ in B2B sales and marketing: ABM (Account-based Marketing).

From greener buildings to smarter products to mesmerizing blockbusters, Autodesk CAD software helps its customers to design and make a better world for all.

How did we solve this challenge?

Autodesk Channel Partners work with Autodesk to provide products and customizable services for each individual customer including installation, implementation, training, and continued support. Cylindr partner Jonathan Winch stepped up as keynote speaker for a two-day partner conference in Copenhagen, presenting to representatives from 30 companies. The seminar took participants through the principles and practices of ABM, providing both inspiration and high-level technical insights into what it takes to plan and implement a B2B sales machine with the highest win rate of modern sales techniques.

The outcome

Autodesk’s channel partner representatives gained an inspiring overview of ABM, taking the ideas presented back to their management to inform sales and marketing strategy for the future.

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