by Jonathan Winch | Jun 22, 2023 | Content strategy, Customer advocacy, Storytelling, Strategy
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As a student dietitian, I observed my mentor consult a client about making lifestyle changes to manage his blood sugar levels. And I judged her. Because...
by Jonathan Winch | Jun 22, 2023 | Branding, Customer advocacy
In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. This time, I’ll attempt to define advocacy marketing. Advocacy marketing generally...
