by David Hoskin | Jun 23, 2023 | Company culture, Storytelling
The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). SDG Accelerator is the brainchild of the United Nations Development Programme (UNDP)’s Stine...
by David Hoskin | Jun 23, 2023 | Company culture, Strategy
If saving time and money is high on your agenda, then giving your agency a good briefing is essential. With everyone pressed for time, it’s something we are all getting poorer at. It’s time to rein it in, though. Why should you invest time in getting the brief right?...
by David Hoskin | Jun 22, 2023 | Company culture
A blog can be many things. Fashion, food and lifestyle bloggers saturate the internet with millions of posts daily. But in B2B, do engineers have the same love affair with blogs? When engineers were asked what source of blog content they think is credible, nine out of...
by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...
by David Hoskin | Jun 22, 2023 | Buyer behavior, Company culture, Employer branding
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Storytelling, Strategy
It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. But how do you extract really useful concepts from it...
