by David Hoskin | Apr 24, 2024 | Storytelling
I spend a lot of time thinking about how best to communicate positive, encouraging stories of change. That’s because I believe that helping to tell such stories contributes to accelerating the change they can bring. In connection with this, I want to share...
by Jonathan Winch | Apr 19, 2024 | Science-based storytelling, Storytelling
Scientists need to pay similar attention to emotional storytelling in their presentations as they do to facts and figures. In his book “Descartes’ Error: Emotion, Reason, and the Human Brain”, neuroscientist Antonio Damasio described the case of Phineas Gage, a...
by Jonathan Winch | Apr 18, 2024 | Science-based storytelling, Storytelling
It’s more urgent than ever that scientists become better at engaging with audiences about what they do, why they do it, and why it matters. Scientists around the world are immersed in data, equations, and complex models. Understandably, that’s because...
by David Hoskin | Jul 24, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In a business environment that brings new challenges to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current...
by Jonathan Winch | Jul 23, 2023 | Content strategy, Storytelling
The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now...
by David Hoskin | Jun 23, 2023 | Content strategy, Storytelling, Thought leadership
“There’s a seat for everyone at the Thought Leadership table,” says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the...