by David Hoskin | Jun 23, 2023 | Account-based marketing, Content strategy, Storytelling, Strategy, Thought leadership
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! What I’ve learnt is that we...
by David Hoskin | Jun 23, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In the current business environment, which brings a new level of difficulties to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer?...
by Jonathan Winch | Jun 23, 2023 | Content strategy, Storytelling
The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. The effects of this shift have rippled to companies who are now...
by David Hoskin | Jun 23, 2023 | Content strategy, Storytelling, Thought leadership
“There’s a seat for everyone at the Thought Leadership table,” says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the...
by Jonathan Winch | Jun 23, 2023 | Storytelling, Strategy
Have you heard the saying, “Build a better mousetrap, and the world will beat a path to your door”? The theory is that all you need to do is produce something innovative and people will come running to buy it. But that’s simply not true – as many businesses know. In...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
