by David Hoskin | Apr 26, 2024 | Strategy
The field of sustainability is rapidly evolving, much of it driven by new concepts, standards and regulations. Amidst this complexity, acronyms and terminology abound, making it challenging to navigate. In this post, I aim to provide a concise yet comprehensive...
by David Hoskin | Jul 24, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In a business environment that brings new challenges to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current...
by Jonathan Winch | Jun 23, 2023 | Branding, Strategy
What they are and why we need ’em Ad agency creatives know what it’s like. You’ve come up with a fantastic idea for an ad, a one-liner or an image that, at first glance, seems to nail the brief. Right now, you’re feeling great. Like you can walk on water. Like the...
by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Strategy
If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B...
by David Hoskin | Jun 23, 2023 | Content strategy, Strategy
A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. For businesses adapting to rapidly changing circumstances, where...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Strategy
In many B2B companies, a lot more attention is paid to how many deals enter the pipeline than on measuring the rate of closed-won deals. Yet the average win rate is one of the most important measures of success! Although winning deals is normally considered the job of...
