by David Hoskin | Jul 24, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In a business environment that brings new challenges to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Buyer behavior
Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are equally good. However, the loyalty strategy is often the chosen...
by David Hoskin | Jun 23, 2023 | Branding, Buyer behavior, Thought leadership
Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned,...
by David Hoskin | Jun 22, 2023 | Buyer behavior, Company culture, Employer branding
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be...
by Jonathan Winch | Jun 22, 2023 | Account-based marketing, Buyer behavior, Content strategy, Strategy
B2B marketing is full of concepts, abbreviations and keywords. And it can get pretty confusing. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they...