by David Hoskin | Jun 23, 2023 | Account-based marketing, Content strategy, Storytelling, Strategy, Thought leadership
When I tell people I work as a copywriter, I’m usually faced with a blank look or a slight nod of the head, followed by the question, “So what do you do?” Truth be told, I didn’t even know what a copywriter was when I applied for the job! What I’ve learnt is that we...
by David Hoskin | Jun 23, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In the current business environment, which brings a new level of difficulties to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer?...
by David Hoskin | Jun 23, 2023 | Content strategy, Strategy
A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. For businesses adapting to rapidly changing circumstances, where...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Thought leadership
The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But it’s worth it! Here, I’m going to look at some of...
by David Hoskin | Jun 23, 2023 | Content strategy
When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out...
