by David Hoskin | Jun 23, 2023 | Content strategy
In the agency world, copywriting is a form of creative expression. Yet some haunting memories of your English teacher shoving grammar rules down your throat may bring your creativity to a grinding halt. How important is it to pay respect to some long-standing grammar...
by David Hoskin | Jun 23, 2023 | Content strategy, Storytelling, Thought leadership
“There’s a seat for everyone at the Thought Leadership table,” says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the...
by David Hoskin | Jun 23, 2023 | Branding, Buyer behavior, Thought leadership
Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned,...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
by David Hoskin | Jun 23, 2023 | Company culture, Storytelling
The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). SDG Accelerator is the brainchild of the United Nations Development Programme (UNDP)’s Stine...