by David Hoskin | Jun 23, 2023 | Company culture, Strategy
If saving time and money is high on your agenda, then giving your agency a good briefing is essential. With everyone pressed for time, it’s something we are all getting poorer at. It’s time to rein it in, though. Why should you invest time in getting the brief right?...
by David Hoskin | Jun 22, 2023 | Branding, Corporate propaganda, Storytelling
Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to sustainability reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one...
by David Hoskin | Jun 22, 2023 | Content strategy, Storytelling, Strategy
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how...
by David Hoskin | Jun 22, 2023 | Branding
Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. In an era of ever-increasing concern...
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Thought leadership
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement...