by David Hoskin | Jun 22, 2023 | Company culture
A blog can be many things. Fashion, food and lifestyle bloggers saturate the internet with millions of posts daily. But in B2B, do engineers have the same love affair with blogs? When engineers were asked what source of blog content they think is credible, nine out of...
by David Hoskin | Jun 22, 2023 | Storytelling
I understand the importance and value of storytelling and, as a marketer, I know how convincing narrative can be – but it’s as a human, that I really get the power of a good story and its ability to inspire, educate and connect. Despite the modern world growing...
by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...
by David Hoskin | Jun 22, 2023 | Buyer behavior, Company culture, Employer branding
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be...
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Storytelling
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are eight hot tips to help you on your way. 1. Show the benefit upfrontPut an attention-grabbing headline at the top of your direct mail in bold text. A good headline...