by Jonathan Winch | Jun 23, 2023 | Branding, Strategy
What they are and why we need ’em Ad agency creatives know what it’s like. You’ve come up with a fantastic idea for an ad, a one-liner or an image that, at first glance, seems to nail the brief. Right now, you’re feeling great. Like you can walk on water. Like the...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Buyer behavior
Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are equally good. However, the loyalty strategy is often the chosen...
by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Strategy
If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. But great content will only be seen and shared if you distribute it effectively. This is part two of a three-part blog series relating to using LinkedIn in your B2B...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing
As writers, we have all experienced that moment when we think to ourselves, why the heck am I writing this if no one is going to read it? And if your marketing department has been focused on content for basic demand generation, then your marketers have probably...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing
Since starting down the ABM track ourselves, we’ve presented the concept and workings of ABM to top management and sales and marketing leaders on many occasions. One comment we often hear early in our presentations, usually from salespeople, goes something like this:...
