by Jonathan Winch | Jun 23, 2023 | Storytelling, Strategy
Have you heard the saying, “Build a better mousetrap, and the world will beat a path to your door”? The theory is that all you need to do is produce something innovative and people will come running to buy it. But that’s simply not true – as many businesses know. In...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
by David Hoskin | Jun 23, 2023 | Company culture, Storytelling
The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). SDG Accelerator is the brainchild of the United Nations Development Programme (UNDP)’s Stine...
by David Hoskin | Jun 22, 2023 | Branding, Corporate propaganda, Storytelling
Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to sustainability reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one...
by David Hoskin | Jun 22, 2023 | Content strategy, Storytelling, Strategy
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how...
by Jonathan Winch | Jun 22, 2023 | Content strategy, Customer advocacy, Storytelling, Strategy
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As a student dietitian, I observed my mentor consult a client about making lifestyle changes to manage his blood sugar levels. And I judged her. Because...