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Branding workshops 2/3 – Your next team-building event?

Branding workshops 2/3 – Your next team-building event?

by Jonathan Winch | Jun 22, 2023 | Branding, Company culture

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Stepping out of the everyday and breaking the routine can be the antidote and...
Branding workshops 1/3 – Big Ideas and picking winners

Branding workshops 1/3 – Big Ideas and picking winners

by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy

I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners....
What’s a B2B visual identity worth?

What’s a B2B visual identity worth?

by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Employer branding

Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a...
DEME CEO: Innovation key to competitive advantage

DEME CEO: Innovation key to competitive advantage

by David Hoskin | Jun 22, 2023 | Company culture, Strategy

Recently, I spoke with Belgium-based DEME Group’s CEO Alain Bernard to find out about why innovation is so important in a competitive B2B market. He talked specifically about the need for the offshore wind industry to facilitate true innovation through greater...
The CMO’s opinion isn’t always appreciated

The CMO’s opinion isn’t always appreciated

by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the...
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  • Account-based marketing
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  • Buyer behavior
  • Company culture
  • Content strategy
  • Corporate propaganda
  • Customer advocacy
  • Employer branding
  • Science-based storytelling
  • Storytelling
  • Strategy
  • Thought leadership
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