by Jonathan Winch | Jun 22, 2023 | Branding, Company culture
As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Stepping out of the everyday and breaking the routine can be the antidote and...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy
I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners....
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Employer branding
Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a...
by David Hoskin | Jun 22, 2023 | Company culture, Strategy
Recently, I spoke with Belgium-based DEME Group’s CEO Alain Bernard to find out about why innovation is so important in a competitive B2B market. He talked specifically about the need for the offshore wind industry to facilitate true innovation through greater...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy
When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the...