by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common...
by Jonathan Winch | Jun 22, 2023 | Content strategy
Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping...
by Jonathan Winch | Jun 22, 2023 | Content strategy, Customer advocacy, Storytelling, Strategy
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As a student dietitian, I observed my mentor consult a client about making lifestyle changes to manage his blood sugar levels. And I judged her. Because...
by Jonathan Winch | Jun 22, 2023 | Branding
What do you do when a client sends back the print advertisement they’d asked for with the words: “This ad is too good. Please reduce its selling power”? Being asked to turn down the volume like this doesn’t happen often. In fact, it’s only happened once in my 20-year...
by Jonathan Winch | Jun 22, 2023 | Branding, Strategy
Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out...