by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Corporate propaganda, Strategy
The disciplines and craft of journalism have changed corporate communications – for the better. New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Employer branding
Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a...
by Jonathan Winch | Jun 22, 2023 | Branding, Employer branding, Storytelling, Strategy
Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific...
by Jonathan Winch | Jun 22, 2023 | Branding, Customer advocacy
In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. This time, I’ll attempt to define advocacy marketing. Advocacy marketing generally...
by Jonathan Winch | Jun 22, 2023 | Account-based marketing, Buyer behavior, Content strategy, Strategy
B2B marketing is full of concepts, abbreviations and keywords. And it can get pretty confusing. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they...