by David Hoskin | Jun 22, 2023 | Branding, Corporate propaganda, Storytelling
Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to sustainability reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one...
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Corporate propaganda, Strategy
The disciplines and craft of journalism have changed corporate communications – for the better. New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz...