by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...
by David Hoskin | Jun 22, 2023 | Buyer behavior, Company culture, Employer branding
As millennials enter the global mainstream in business, companies need to look closely at how they are set up to ensure they attract, motivate and retain the best talent. The same goes for how they interact with customers and other external stakeholders. It should be...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Employer branding
Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a...
by Jonathan Winch | Jun 22, 2023 | Branding, Employer branding, Storytelling, Strategy
Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific...