by Jonathan Winch | Apr 19, 2024 | Science-based storytelling, Storytelling
Scientists need to pay similar attention to emotional storytelling in their presentations as they do to facts and figures. In his book “Descartes’ Error: Emotion, Reason, and the Human Brain”, neuroscientist Antonio Damasio described the case of Phineas Gage, a...
by Jonathan Winch | Apr 18, 2024 | Science-based storytelling, Storytelling
It’s more urgent than ever that scientists become better at engaging with audiences about what they do, why they do it, and why it matters. Scientists around the world are immersed in data, equations, and complex models. Understandably, that’s because...