by Jonathan Winch | Jun 23, 2023 | Storytelling, Strategy
Have you heard the saying, “Build a better mousetrap, and the world will beat a path to your door”? The theory is that all you need to do is produce something innovative and people will come running to buy it. But that’s simply not true – as many businesses know. In...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy
Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
by David Hoskin | Jun 23, 2023 | Company culture, Strategy
If saving time and money is high on your agenda, then giving your agency a good briefing is essential. With everyone pressed for time, it’s something we are all getting poorer at. It’s time to rein it in, though. Why should you invest time in getting the brief right?...
by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Strategy
This article examines how approaching sales and marketing with account-based marketing (ABM) lifts efficiency across the board. To kick things off, we discuss a topic that is dear to the hearts (and careers) of sales leaders, CEOs and CFOs, but which Marketing is...
by David Hoskin | Jun 22, 2023 | Content strategy, Storytelling, Strategy
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how...
by Jonathan Winch | Jun 22, 2023 | Content strategy, Customer advocacy, Storytelling, Strategy
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As a student dietitian, I observed my mentor consult a client about making lifestyle changes to manage his blood sugar levels. And I judged her. Because...
