by Jonathan Winch | Jun 22, 2023 | Branding, Strategy
Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out...
by Jonathan Winch | Jun 22, 2023 | Storytelling, Strategy
The starting point for many of cylindr’s engagements with its B2B clients is often the construction of a ‘strategic narrative’. And over the past year or two, it seems that these two words have become a hot topic – almost as much of a must-have as the better known...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Storytelling, Strategy
It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. But how do you extract really useful concepts from it...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy
I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners....
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Corporate propaganda, Strategy
The disciplines and craft of journalism have changed corporate communications – for the better. New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz...
by Jonathan Winch | Jun 22, 2023 | Branding, Employer branding, Storytelling, Strategy
Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific...