by David Hoskin | Jun 22, 2023 | Company culture, Strategy
Recently, I spoke with Belgium-based DEME Group’s CEO Alain Bernard to find out about why innovation is so important in a competitive B2B market. He talked specifically about the need for the offshore wind industry to facilitate true innovation through greater...
by Jonathan Winch | Jun 22, 2023 | Account-based marketing, Buyer behavior, Content strategy, Strategy
B2B marketing is full of concepts, abbreviations and keywords. And it can get pretty confusing. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy
When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the...
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Strategy
Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. Core skills and disciples, once easy enough to grasp and...
by Jonathan Winch | Jun 16, 2023 | Strategy
Key to any CEO’s agenda is the need to constantly reconfigure the company’s capabilities to cope with a changing playing field and to lend extra strength to crucial functions within its business model and value chain. Management consultants (the people CEOs often...
