by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Thought leadership
Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place. If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are...
by David Hoskin | Jun 22, 2023 | Branding, Corporate propaganda, Storytelling
Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to sustainability reports to make their statements – but is it all just greenwashing? The Global Reporting Initiative (GRI) sustainability reporting standards is one...
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy
cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common...
by Jonathan Winch | Jun 22, 2023 | Branding
What do you do when a client sends back the print advertisement they’d asked for with the words: “This ad is too good. Please reduce its selling power”? Being asked to turn down the volume like this doesn’t happen often. In fact, it’s only happened once in my 20-year...
by David Hoskin | Jun 22, 2023 | Branding
Customers and potential customers judge you and your company by the content you produce – and if you’re marketing to an international audience with poorly-written English-language material, you can expect to be judged harshly. In an era of ever-increasing concern...
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Thought leadership
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement...
