by Jonathan Winch | Jun 22, 2023 | Branding, Strategy
Many companies are still reeling from the tightened requirements for subscriber consent in marketing. The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out...
by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Storytelling, Strategy
It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. But how do you extract really useful concepts from it...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture
As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Stepping out of the everyday and breaking the routine can be the antidote and...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Strategy
I’ve run plenty of B2B branding workshops over the years. Big Ideas come out of them, whether they’re team-building or educational exercises for corporate marketing departments or brand creation/makeover projects of all sizes – but it’s all about picking the winners....
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Storytelling
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are eight hot tips to help you on your way. 1. Show the benefit upfrontPut an attention-grabbing headline at the top of your direct mail in bold text. A good headline...
