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Why thought leadership is (still) pivotal for big industry

Why thought leadership is (still) pivotal for big industry

by David Hoskin | Jun 23, 2023 | Content strategy, Storytelling, Thought leadership

“There’s a seat for everyone at the Thought Leadership table,” says Morten Floee Knudsen, Thought Leadership Content Manager at global engineering company FLSmidth. In a highly competitive market with discerning buyers, thought leadership is an important tool in the...
How to win B2B market share in tough times

How to win B2B market share in tough times

by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Content strategy, Thought leadership

They say that, when times get tough, the tough get going. And that’s probably why, in a time where many companies have reduced or even stopped spending on marketing efforts for fear of COVID-19’s impact, we’re seeing a growing number of companies turning the current...
Deloitte: Storytelling boosts sustainable innovation

Deloitte: Storytelling boosts sustainable innovation

by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Storytelling, Strategy

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations...
Strengthening sales and marketing for the next financial crisis

Strengthening sales and marketing for the next financial crisis

by Jonathan Winch | Jun 23, 2023 | Account-based marketing, Content strategy

B2B companies are rushing to transform their current sales and marketing approach to an Account-based Marketing (ABM) approach before the next financial crisis. Learn what ABM is, how it can boost your chances in a tough marketplace and where to get started. It’s hard...
Have you forgotten what thought leadership is truly about?

Have you forgotten what thought leadership is truly about?

by Jonathan Winch | Jun 23, 2023 | Branding, Content strategy, Thought leadership

Public service announcement: this serves as a gentle reminder for why you set about adopting thought leadership in the first place. If you work in a B2B company and haven’t yet implemented a content marketing strategy with a thought leadership undertone, then you are...
Words to watch out for – if English isn’t your native business language

Words to watch out for – if English isn’t your native business language

by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy

cylindr’s home market is Scandinavia. And, while the Scandis (thanks to one of my colleagues last week for proving to me that the word “Scandi” has become mainstream these days) are known for being well-versed in the English language, there are still a few common...
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