by David Hoskin | Jun 22, 2023 | Content strategy, Storytelling, Strategy
The bridge between product development and bringing a product to market can be a tricky one to cross. Without due care, the hard work of engineers can be lost in a sea of marketing messages. Technology expert Mogens Abel-Bache shared some insights with me into how...
by Jonathan Winch | Jun 22, 2023 | Content strategy
Early this morning, I watched a YouTube video where five physicists attempted to explain the key concepts of quantum physics to a well-educated, yet largely non-physicist audience. The group had roughly an hour to get their messages across and were, of course, keeping...
by Jonathan Winch | Jun 22, 2023 | Content strategy, Customer advocacy, Storytelling, Strategy
For today’s B2B brands, there is a key element to help you forge strong connections with your customers. Humans. As a student dietitian, I observed my mentor consult a client about making lifestyle changes to manage his blood sugar levels. And I judged her. Because...
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Thought leadership
Shifting the perspective of your communications and taking on the role of an industry advocate can bring many benefits for your company. Offering customers valuable, objective advice on your industry can boost your credibility, website traffic, social media engagement...
by Jonathan Winch | Jun 22, 2023 | Content strategy, Thought leadership
Engineers from the Nordic countries may be wizards at turning innovative ideas into reality in everything from sustainable energy to medical devices. But on camera, some can come across a little, uh, uncomfortable. Here’s a quick (and yes, a little dirty) trick to...
by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...