by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Storytelling
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are eight hot tips to help you on your way. 1. Show the benefit upfrontPut an attention-grabbing headline at the top of your direct mail in bold text. A good headline...
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Corporate propaganda, Strategy
The disciplines and craft of journalism have changed corporate communications – for the better. New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz...
by Jonathan Winch | Jun 22, 2023 | Account-based marketing, Buyer behavior, Content strategy, Strategy
B2B marketing is full of concepts, abbreviations and keywords. And it can get pretty confusing. That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they...
by Jonathan Winch | Jun 22, 2023 | Branding, Content strategy, Strategy
Standing in the center of the B2B marketing universe, you can be forgiven for having the distinct feeling that the job of the B2B marketer, already large and complex enough, is expanding at an alarming rate. Core skills and disciples, once easy enough to grasp and...