by Jonathan Winch | Jun 22, 2023 | Storytelling, Strategy
The starting point for many of cylindr’s engagements with its B2B clients is often the construction of a ‘strategic narrative’. And over the past year or two, it seems that these two words have become a hot topic – almost as much of a must-have as the better known...
by David Hoskin | Jun 22, 2023 | Storytelling
I understand the importance and value of storytelling and, as a marketer, I know how convincing narrative can be – but it’s as a human, that I really get the power of a good story and its ability to inspire, educate and connect. Despite the modern world growing...
by David Hoskin | Jun 22, 2023 | Branding, Company culture, Content strategy, Employer branding, Storytelling
Most marketing or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive...
by Jonathan Winch | Jun 22, 2023 | Branding, Company culture, Storytelling, Strategy
It’s either a CMO’s dream scenario or his/her worst nightmare: The entire marketing department gathered in a workshop and told they should put all their branding ideas on the table – and that every idea is welcome. But how do you extract really useful concepts from it...
by David Hoskin | Jun 22, 2023 | Branding, Content strategy, Storytelling
A good direct mail can be worth its weight in gold. But you need to get the content just right. Here are eight hot tips to help you on your way. 1. Show the benefit upfrontPut an attention-grabbing headline at the top of your direct mail in bold text. A good headline...
by Jonathan Winch | Jun 22, 2023 | Branding, Employer branding, Storytelling, Strategy
Is it time to get clearer on exactly why customers should prefer your company?There can be many attributes for which a product, service or entire company wants to be known: Fastest, cheapest, best quality, most features, most reliable, perfect for a specific...
