by David Hoskin | Apr 24, 2024 | Storytelling
I spend a lot of time thinking about how best to communicate positive, encouraging stories of change. That’s because I believe that helping to tell such stories contributes to accelerating the change they can bring. In connection with this, I want to share...
by David Hoskin | Jul 24, 2023 | Branding, Buyer behavior, Storytelling, Strategy
In a business environment that brings new challenges to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current...
by David Hoskin | Jun 23, 2023 | Content strategy, Strategy
A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. For businesses adapting to rapidly changing circumstances, where...
by David Hoskin | Jun 23, 2023 | Branding, Content strategy, Thought leadership
The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. But it’s worth it! Here, I’m going to look at some of...
by David Hoskin | Jun 23, 2023 | Content strategy
When asked by a client to repurpose a press release to an article recently, I tackled the task head-on and produced not one, but two brand-spanking-new pieces of landing page content. With a bit of creativity and stakeholder input, you can take content production out...